CRM will act as a real-time interactive application to know the customer's & to mainly focus on their wishes to create a valuable lifetime customer for the business. CRM will act as a real-time interactive application to know the customer's & to mainly focus on their wishes to create a valuable lifetime customer for the business.The core concept of Customer Relationship Management (CRM) is to maintain the customer request, feedback to serve them better. With ERP's CRM product, you can have a healthy relationship between the customers and can have crystal clear interactions, which improves profitability as customer expectations are met through a streamlined process. In the CRM module, you can bridge the gap across departments such as sales, marketing, purchase and customer service. The main advantage of CRM modules is to increase team collaboration, which is directly proportional to high profitability and better client relationships.