1. Local Listings - Submitting your business to online directories, such as Google My Business and Bing Places for Business. 2. On-Site Optimization - Making sure that title tags, meta descriptions include the right keywords and that all pages are indexed correctly by search engines. 3. Content Marketing - Creating local content relevant to customers in your area and sharing this on social media platforms like Facebook, Twitter and Instagram helps show a sense of familiarity with them which can help boost awareness of your business/brand locally. 4. Citation Building – Improving visibility by submitting accurate name, address and phone number information (NAP) citations across popular sites like FourSquare etc., will ensure potential customers find the correct location or contact details when searching for your service or products online.. 5. Link Building – Establishing relationships with other businesses in South Africa through content syndication, guest blogging or forums can encourage organic link building initiatives which may result in increased SEO rankings for local searches specific to our market